Today I want to take the time to talk about sponsored posts and affiliate links. To be honest, this post is a little over-due. Since re-branding my site to The Mama Notes just over a year ago business and traffic has picked up in the best way possible. In fact, it’s become so overwhelming for me with juggling motherhood and my other work that at the start of 2018 I decided to scale back my hours at my other jobs (Glitter Guide + Kruse & Vieira Events) so I would have more time to spend on The Mama Notes.
Because traffic has increased, I’m sure you’ve noticed more and more sponsored posts pop up every month. Sponsored posts are posts that advertisers pay me to write. We work together on the concept and how to get their marketing goals shared in an authentic way. I try to be very selective about the advertisers I work with and only promote brands and products that we’ve personally tried and used — this is something that’s so important to me. In a recent collaboration I had a brand send me different products because I just didn’t love the initial product they wanted to advertise so I always want you to know that I truly stand behind the products you see me endorse! At the end of the day The Mama Notes is a business which supports our family and these sponsored posts are the main way we make income on the site and I really appreciate your support when you read, comment and engage with them! I’m always transparent when a post is sponsored and you’ll always see a disclosure at the top of the post.
We also generate income through affiliate links. I use affiliate links in most of my product roundups and shopping posts — affiliate links allow me to make a very small commission when you click the link and buy something (it doesn’t cost you any more). I also use affiliate links frequently on my Instagram stories and on the Instagram platform in general with LikeToKnow.it. app (sign up for it, like my photos with the liketoknowit link on them and you’ll get the products sent to your inbox – or simply follow me on the app if you don’t want extra emails in your inbox). Working on product round ups and finding items to share is one of my favorite parts of this job but let me tell you, it takes a LOT of time so being able to use affiliate links and make a small amount of revenue for the site helps!
And finally sometimes you’ll see sponsored Instagram posts on my feed that advertisers have paid me to create an image for and share. With the algorithm changing constantly, making it harder to get in front of your followers – now more than ever I really appreciate you engaging with these sponsored photos. I work hard to make them authentic and informative and content I think you will (hopefully) like and doing these posts allows me to keep this site running and create a platform for mothers to share their stories.
We don’t have banner advertising on the site right now, but that may change in a few months to allow us to have another revenue stream and thus be more selective about the brands we chose to partner with for everything else :)