About a month ago I put out a call on Instagram asking for suggestions for drugstore concealers — my tried & true (BeautyCounter Touchup Skin Concealer) had recently ran out and I was looking for something a little more affordable. I was flooded with responses and so many people mentioned the same two concealers, so much so that I decided to deem them THE BEST.
Maybelline Fit Me Concealer: This is my favorite out of the bunch. The formula is creamy yet thin and offers great natural coverage, though on the lighter side. It also lasts nearly all day without getting stuck in creases and wrinkles. I was able to get a pretty good shade for my skin tone but it wasn’t quite perfect. I do use this one still if I’m going for a more natural look without much other makeup and just want to look a little more awake. I’d say it’s great for someone who may not have really dark under eye circles ( like me) or just wants a lighter, more natural look!
Maybelline Instant Age Rewind Eraser: I was blown away by just how many people suggested this concealer (there are also over 2k reviews on Ulta and 4k on Amazon)! I love everything about the concept: the little sponge applicator that’s attached to tube, that it’s packed with ingredients that actually help improve the appearance of under eye circles and that it offers GREAT coverage. Unfortunately the shade I got was just too light for my skin tone and looked too white under my eyes. I really wanted to love this one, and if I do decide to try again I’ll be getting this in another shade.
Wet n Wild Photofocus Concealer: I’ll admit I was a little apprehensive about this one, when’s the last time you purchased Wet N Wild? A reader tipped me off that it’s a dupe for Tarte’s Shape Tape (7k reviews on Ulta) and I was intrigued so I picked up the $4 concealer. I really liked the shade and coverage of this formula, but for my dry under eye skin it was just a little too drying and I found I had to apply a light under eye moisturizer before using it. You really can’t beat the price if you’re looking for a good coverage concealer though!
In the end I ended up unable to get the exact right shade concealer for my skin, my one gripe about drugstore beauty! At that point I had already spent nearly as much as my BeautyCounter concealer, so instead of spending another $10 trying to get the right color I went ahead and replaced my original. I guess it’s tried and true for a reason?